The response to all of those people is a resounding “no” (effectively, we’ll see about the room system) as it is, in fact, encouraged by a racetrack positioned northeast of Seoul in Inje. It’s affectionately referred to as “Korea’s Nurburgring” by the maker and even the Speedium’s colour title – Inje Eco-friendly – is borrowed from the racetrack simply because, Genesis claims, it displays the mountainous area the track inhabits. That may perhaps be the bash line, but any individual who understands the Nurburgring very likely is aware of that it is generally referred to as the “Green Hell” and it appears also a lot of a coincidence for that color title not to be a cheeky allusion to that.

Of study course, all that is secondary to the truth that the Speedium Idea, the brainchild of World Auto Man or woman of the 12 months and Genesis Main Artistic Officer Luc Donckerwolke and his workforce of designers is gobsmackingly gorgeous. For those unfamiliar with Mr. Donckerwolke: he has helmed some of the most legendary vehicle patterns over the past couple a long time, including the Bentley Traveling Spur, Lamborghini Gallardo and even the Audi R8 Le Mans prototype racer, to title but a few.
Shockingly, even though, it actually wasn’t one particular of individuals initiatives that Mr. Donckerwolke talked about when we questioned him what motivated him to style and design the Speedium, but one thing a great deal even more again in the automotive canon: the Shelby Daytona Coupe, a V8-run road racer from the 1960s.
“I’m anyone who’s mainly grown with a starvation I could not satiate about traditional motor vehicles and race cars,” he stated. “That’s why we have a good deal of muscle mass in this vehicle but it’s (done) in a way which is not exaggerated, but it is incredibly athletic.”

Confident, but I’m getting it challenging not to label as “exaggerated” the wheels and the headlights that wrap all the way around the grille and by means of to the foremost edge of the doors. The overall condition, while, is one of magnificence and the kamm back and ducktail spoiler are very reminiscent not only of the Daytona, but of other basic types these as the Ferrari 250 GTO or Alfa Romeo Giulia TZ.
Which stands to rationale mainly because when there are no designs still for a production edition of the Speedium, it does signal in which route Genesis EVs are heading. In order to do that, you require some futuristic aspects but at the identical time considering the fact that this is a luxurious brand name, it requirements to have a particular stance or detailing, or typical mindset about it that speaks to a luxurious car or truck consumer.
“We generally get started with what the consumer needs and that allows us to differentiate (ourselves) from other brand names,” remarked Donckerwolke.
It doesn’t halt at the style and design, possibly, but also with the overall performance and handling of the autos.
“It would be straightforward to continue to be in the earlier, but we have to deal with it,” explained Donckerwolke. “We have to acknowledge that we have a new powertrain and that there’s a wonderful gain to it, one thing we could hardly ever have imagined.”

Like the small-slung glimpse of the vehicle itself, one particular of those good positive aspects he speaks of is the reality that EVs are inclined to have a reduced centre of gravity than their ICE equivalents owing to owning their hefty batteries stuffed deeply into their floors. This is useful to SUVs and CUVs that require to have tall bodies to accommodate their travellers, but also to sporting activities vehicles or grand tourers like this to retain the system in look at as you go quickly through corners. Donckerwolke himself admits to driving extra efficiently in an electrical motor vehicle – both equally on the track and on the open road – and trying to keep cleaner traces as a result of corners.
“You will not compensate for not having a V8 resonating in your ears, (but) it’s all about reworking the way you travel in a a lot more fluid way.”
So though we aren’t obtaining our hopes up for a manufacturing version of the extraordinary – and it is amazing, from its name on out – Speedium Concept, Genesis was extremely very clear in illustrating that it does characterize the up coming move in the brand’s stylistic evolution. It’s 1 that features a symbiosis amongst Donckerwolke’s style staff and the engineering workforce for the brand’s e-GMP system as both teams were being equipped to start off out on the ground floor to ensure their concepts would stream together. This enables the style staff to take sure liberties that usually may clash with the facts and figures, the nuts n’ bolts place forth by the engineers.
That also signifies each individual Genesis product can adhere to the brand’s stylistic id, but get its very own tweaks to differentiate, even if they’re riding on a shared platform.
So even if the Speedium stays a layout research of sorts, it does represent a bright outlook for the rapidly-growing brand name, one particular that is on a trajectory we are quite considerably on the lookout forward to subsequent.