Górnik Zabrze is entering a new stage not only on the pitch, but also in the area of ​​communication. The club announced the change of its press spokesman, and this function was taken by Paulina Laby. This is an important move for the Polish runner-up, who, after a great season, is preparing for sports and organizational challenges at a much higher level.

Paulina Laby is the new spokeswoman for Górnik Zabrze

Górnik Zabrze informed about a change in the structures responsible for the club’s communication. The new spokeswoman for the Polish runner-up is Paulina Laby, who has several years of experience in sports, marketing and public relations.

So far, Mateusz Antczak has served as the press spokesman. However, he does not leave the club, but takes up a different position. He will be responsible for the media and content department, and his task will be to manage the team preparing audiovisual materials. This means that Górnik is developing communication facilities and dividing responsibilities at a time when interest in the club may significantly increase.

Who is Paulina Laby?

Paulina Laby has been working in sports for nine years. In the past, she was associated with, among others, LKS Goczalkowice-Zdrój, where she was responsible for marketing and communication. Later she served as a spokeswoman for Podbeskidzie Bielsko-Biała.

In 2023, she joined STS, where she was responsible for important projects related to PR and sports sponsorship. Now he will use his experience in Górnik Zabrze, a club with a huge tradition, a recognizable brand and a demanding fan environment.

The new spokeswoman emphasized that joining the Zabrze club is a great honor for her. She also emphasized that she believes in consistent work on building a strong Górnik, not only in terms of sports, but also organizational and image.

Górnik Zabrze after a great season

The change in the press office comes after a very successful competition in Zabrze. The team led by Michal Gašparík won the Polish Cup and took second place in the Ekstraklasa, second only to Lech Poznań.

Such results caused even greater expectations around Górnik. The club will have to cope not only with sports pressure, but also with the growing interest of the media, fans and sponsors. That’s why efficient communication may be particularly important in the coming months.

Champions League qualifying is a challenge for the club

Second place in the league gave Górnik Zabrze the right to play in the Champions League qualifiers. This will be a huge opportunity for the team, but also a test for the entire club organization. European cups mean more responsibilities, more intense contact with the media and the need to operate according to international standards.

The new spokeswoman starts work at a very interesting time. Górnik is facing a period in which the club’s communications will be monitored much more closely than usual. After their sporting successes, the Zabrze team wants to strengthen their position also off the pitch, and the changes in the media department are intended to help achieve this goal.